Principles of Direct Marketing. Principles of Direct Marketing. The basic fundamental principles when planning your direct marketing campaigns. A new customer is the most meaningful financial transaction you can make - instead of thinking of the profit you make on a single sale - think. When your thinking is restricted to the profit you make from a one- time. Your free, practice test site for a Free, Practice CLEP Marketing Exam. Educational ExamsSAT*, ACT, CLEP. Recommended CLEP Marketing Exam Practice. Learn about the Principles of Marketing CLEP examination. The only guide with official practice questions for all 33. When you think in. Viewing customers individually - is the key to relationship marketing.'Principle 1 - The right objective. Set specific objectives for your short and long- term plans. Quantify your objectives. When your objectives are clear, every element in your campaign. The method you employ to achieve your objectives will depend on. Principle 2 - Your target market. It is the most important ingredient in your campaign? Select your prospects with care, and select them with the same or similar profiles as your present customers. The closer you are to your profile and target market, the more successful you will be. It is better to send a poor package to a good prospect, than a good package to a poor prospect. Not all good offers are expensive. Principle 4 - Your communication. Every part or element of your communication package (personal. E- mail, whatever') must look and feel. Involve him and arouse his interest. Develop that interest in to a strong Desire for ownership and usership and get the desired Action. Principles of marketing H. Talwar MN Undergraduate study in Economics, Management, Finance and the Social Sciences This is an extract from a subject. Principles teaches the experience and process of actually doing marketingof Marketing —not just the vocabulary. Fashion Marketing theory, principles, & practice . Fashion Marketing Theory, PrinciPles, & PracTice Marianne c. Bickle UniversiTy of soUTh carolina. Practice Test Available. Role of Marketing in Society. Principles and practice of marketing.Principle 5 - Test/analyse and evaluate. You will never know how successful you are going to be. The only way is to test and test continually. Develop a control strategy or package, test, improve, analyse, improve, test, analyse, etc. It is not the percentage response, which matters; it is the. Take time to ensure that you learn from all your experiences, good or bad. Jock Falkson from Effective Letters always said: 'Remember you cannot bank a response.'Analyse the right things - and analyse it against your objectives. Principle 6 - Costs and Budgets. Most, if not all, direct marketing activities are expensive and. Very few companies know what their cost per customer is. If you don't, it is essential that you do so. You may find that you have lost money on your first sale. But. if you pursue it and go after your customers and try to maximise their. It is the lifetime value of a customer that is important. The cost of servicing customers decreases over time. The cost of each and every contact should be budgeted for. All customers should have a profit and loss account with you. What he has spent with you and what you have spent on him. Principle 7 - Training of employees. All your employees should be briefed on all your marketing and. This is the only way that they will play their part to the. Employees who is not adequately prepared or trained to support. Loyal employees are linked to loyal customers. Employee loyalty increases business profitability, competitiveness and market share. Principle 8 - Co- ordination and communication. Successful campaigns depend on proper planning, co- ordination. Principle 9 - Programming and planning. Allow sufficient time for planning and execution. Plan ahead, but be flexible. Percy Barnevik - Chairman, ABB Asea Brown Boveri, Zurich, said at a conference on global competitiveness: . There are lots of them around. In business, success is 5% strategy, 9. Take into consideration all your employees and your team. Do not forget your competitors. Analyse and evaluate your programmes. Remember that every mistake has a score and a cost. Principle 1. 0 - Frequency and priority. How many times do you have to see the same person to get a. Nobody knows! What we do know is, that if you see 1. There are various reasons why they haven't responded - . All we know is - contact them again, and again, and again! It is important to remember - if you have set clear objectives. The longer you retain customers, the more profitable they become. Set clear objectives and quantify them; 2. Define your primary and secondary target markets. Set your budgets (costs and expenses)4. Allow sufficient time for planning and execution. Conclusions - evaluation and analysis. The combination of all the above disciplines, ideas and involvement. Learn from all your experiences, good or bad. You're in business today, for tomorrow! Take the short and the long- term into consideration: Your business is to satisfy customers; You must prefer to make a customer than to making a sale; You must cultivate your present customers. You must re- activate your past customers. You must reach our for new customers. You must know what your natural means of communication is. All your efforts are a 5. His speech was titled.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2017
Categories |